Five facts about emotion that marketing and communication executives need to know

1.) Purchase intent is determined by emotions experienced in consumer judgments. 

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2.) It is emotion, not information, that moves consumers from interest and intent to the act of buying.

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3.) Emotions have greater influence on brand loyalty than trust and other judgments based on brand attributes.

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4.) Positive consumer-brand emotional relationships must be nurtured to be sustained long-term.

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5.) Most emotional response and processing occurs unconsciously. Traditional research methods only explore the conscious mind. For emotion research to be successful it must probe the subconscious.

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These are just a few "must know" facts about emotion. For information about how your company can learn more about emotion and how it can be used to make your marketing and communication strategies more effective, see the Seminars page.