1.) Purchase intent is determined by emotions experienced in consumer judgments.
2.) It is emotion, not information, that moves consumers from interest and intent to the act of buying.
3.) Emotions have greater influence on brand loyalty than trust and other judgments based on brand attributes.
consumer-brand emotional relationships must be nurtured to be sustained
5.) Most emotional
response and processing occurs unconsciously. Traditional research methods only
explore the conscious mind. For emotion research to be successful it must probe
These are just a few "must know" facts about emotion. For information about how your company can learn more about emotion and how it can be used to make your marketing and communication strategies more effective, see the Seminars page.